Tech & Innovation : CRITEO
CRITEO has made its mark in online advertising thanks to its retargeting technology. Retargeting shows adverts to online shoppers for products they may want to buy. The adverts are based on the consumers’ browsing history as they visit sites online.
The CEO Jean-Baptiste Rudelle says that the vast majority of the company’s R&D is carried out in Paris by French engineers. Retargeting is hard to achieve technically but the CRITEO engineers have produced the predictive algorithms to achieve the feat of showing users the right ad in a flash of a second.
CRITEO’s business is based on the cost per click (CPC) payment model which means that it only charges when someone clicks on the ad. Over the past few years the company, which is present in 37 countries, has had impressive revenue growth and won the Deloitte Technology Fast 500 awards.
In October 2013, the company offered its shares to the general public through an Initial Public Offering (IPO). This was done on the American stock exchange, the NASDAQ. All employees of CRITEO worldwide are shareholders in the company. It now has a market capitalization of around $2Bn.
Sources: Financial Times, Bloomberg TV, deloitte.com, ITQlick.com, Bfm business
Video Source : YouTube Criteo listing day celebration
Online publishing, July 23rd, 2014