Retail & Consumer : Mirakl
Mirakl, a multi-award winning French technology firm is positioning itself as a key global player in a type of e-commerce called ‘online marketplace’. It provides a SaaS platform for brand retailers, who are also the marketplace operators. In addition to selling its own products the brand retailer-operator, can open up its online shop to selected third party suppliers. In the ‘online marketplace’, consumer transactions are processed by the operator, but the third party suppliers ship the goods themselves directly to the end consumer. This means that the brand retailer-operator is not weighed down by the costs of stocks and logistics thereby ensuring profitable revenues for itself. The marketplace operators and their partner suppliers as well as consumers all benefit from the structure. The operators get a commission on each sale, the suppliers get more visibility on the internet and consumers get more choice and competitive prices.
SaaS (Software as a Service) means that Mirakl delivers applications over the internet as a service without the need for complex software and hardware installation and monitoring. The SaaS applications market is expected to reach more than $50 billion worldwide by 2018.
The French company which claims technological leadership for its marketplace software solutions is expected to benefit fully from this fast developing market. It grew by 200% last year and has attracted more than 20 clients so far this year.
In 2012, Mirakl was launched by Philippe Corrot and Adrien Nussenbaum. In the same year it raised 2.5 million euros from well-known tech investors such as Xavier Niel, the Dassault family, Elaia Partners and others. This was followed in July 2015 by a $20 million round of funding led by 83 North in the USA. It is already setting up abroad especially in the UK and in the key growth market of the US with an office in Boston. Customers include Woolworths, Halfords, Best Buy, GAME, Carrefour, Galeries Lafayette and Darty.
Philippe Corrot, the CEO of Mirakl believes that with the capital from the latest funding round, the company can consolidate its leading position in Europe and develop successfully in the US.
Sources : Bfm business, pehub.com
Video sources : https://www.youtube.com/watch?v=RA9fuV2faEM
Online publishing, July 26th, 2015