Internet : Teads
TEADS is supplying its online video advertising technology to premium publishers around the world. Before TEADS, online video adverts were placed in front of video content in a format called instream. Publishers, whose main skill is to write content, found that providing video content on their websites in order to house video ads extremely expensive.
With TEADS’ outstream technology format called Inread, video advertising is placed at the heart of the premium publisher’s articles. For the user who is reading an article produced by the publisher, a video might appear between two paragraphs and if he is interested, he can watch the ad. If the reader wants to keep on reading, the video will disappear, and he won’t be disrupted by it.
The clients of TEADS, brand advertisers for example, are only charged when the video is actually viewable on the screen and the user watches the video to its end. The business model is what is called cost per completed view (CPCV).TEADS’ engineers are well anchored in Montpellier, France from which the company supplies its technology to prestigious publishers in more than 40 countries. These include The Washington Post, Reuters, Forbes, CNBC, Condé Nast, The Financial Times, The Telegraph, The Guardian, TF1, Le Monde, Le Figaro, Les Echos, La Stampa, Axel Springer and Nikkei.
Brands using these quality publishers to distribute their video advertising campaigns include household names like Nestlé, Microsoft, Samsung, Volkswagen, Heineken, Renault and Peugeot. Many luxury brands from TEADS’ client base like Cartier and Gucci also use its video advertising platform.
In January 2015, TEADS raised $30 million, half of it from an increase in capital and the other half from a line of credit. The increase in capital was funded by existing investors like Partech as well as the French public investment bank Bpifrance. TEADS Executive Chairman Pierre Chappaz said that the investment will be used to focus on technology innovation, the United States market as well as new markets in Brazil, Russia, South Korea and Japan.
TEADS is expected to go public probably on the NASDAQ through an Initial Public Offering (IPO) at the end of 2015.
Sources : pehub.com, lesechos.fr, Bfm business
Video source : https://www.youtube.com/watch?v=Uw8vG-Y6Bs4
Online publishing, February 16th, 2015
Video Link : https://www.youtube.com/watch?v=Uw8vG-Y6Bs4